Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract, engage, and retain a clearly defined audience. Unlike traditional marketing methods, which directly promote products or services, content marketing aims to provide value to the audience by addressing their needs, interests, and problems. This content can take many forms, including blog posts, videos, social media updates, podcasts, infographics, and eBooks.
Content marketing is creating and distributing helpful content to engage an audience, build trust, and drive business goals like sales or brand awareness.